Terms of service
Last updated 4 October 2026
These terms apply to services provided by JD Media Lab (UEN 53531845J), a sole proprietorship registered in Singapore ("we", "us"), to clients ("you"). Each engagement is confirmed in writing (WhatsApp or email) with its scope and price, and these terms form part of it.
1. Services and fees
- Lead campaign: S$800 one-off setup plus S$600 per month for management.
- Early-client rate: for the first 10 clients only, S$400 setup plus S$300 per month for the first 3 months of management. From month 4 the standard monthly rate of S$600 applies. The standard rate is stated in your engagement confirmation.
- Add-ons and consulting are priced as shown on our website or in your quote. A 1-hour strategy session costs S$1,000.
- WhatsApp assistant: the monthly fee includes the messaging software and WhatsApp message charges up to the fair-use limit stated in your quote. Use above that limit is billed at cost.
- Setup fees are paid before work starts. Monthly fees are paid in advance each month. We accept PayNow and bank transfer.
- Prices are in Singapore dollars. JD Media Lab is not currently registered for GST. If that changes, we will tell you before GST is added.
2. Advertising budget
Your ad budget is separate from our fees and is paid by you directly to the advertising platforms (Meta, Google, TikTok) from your own account. Where we agree in writing to manage an account on your behalf, you prepay the ad budget to us. Any unused balance is held as credit and refunded on request.
3. Accounts and ownership
- Ad accounts you create are yours. You give us access and can remove it at any time.
- Once paid for, the ads, creative and reports we make for you are yours to use.
- Lead data belongs to you. We process it on your behalf under our privacy policy.
- If we create an ad account for you at your request, some platforms do not allow it to be transferred. You keep your creative, leads and reports, and we will help you set up your own account.
4. Your responsibilities
- You have the rights to the photos, videos, music and other material you give us.
- You are the advertiser. You approve every ad before it runs and make sure it is accurate.
- You obtain any approvals your industry requires before ads run, such as estate agency vetting under CEA guidelines, your financial institution's sign-off, or healthcare advertising rules. We prepare ads to follow these rules, but your approval is final.
- You handle the leads you receive in line with the PDPA.
5. Leads and calls
A lead is someone who messages you, requests a quote or books through your ad and agrees to be contacted. Automatic call-backs are only made to people who gave clear, separate consent to receive a call from your business.
6. No guaranteed results
Advertising results depend on the platforms, your market and your offer. We agree a target cost per lead with you and report against it honestly, but we cannot guarantee a number of leads or sales.
7. Pausing and cancelling
- You can pause ads at any time. Monthly management is month to month; cancel by WhatsApp or email before your next billing date.
- Consulting engagements have a 3-month minimum, then run month to month.
- Setup fees are non-refundable once work has started.
8. Liability
To the extent the law allows, our total liability for any claim is limited to the fees you paid us in the 3 months before the claim. We are not liable for platform outages, ad rejections or account restrictions decided by the platforms.
9. Governing law
These terms are governed by the laws of Singapore.